STUDIES

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CASE STUDY

FEARLESS FUND

The Fearless Fund teamed up with Whittley Agency following its announcement to support women of color entrepreneurs.  Whittley Agency serves as the Agency of Record providing marketing and communications development services for over 10 portfolio clients. To continue the portfolio client’s entrepreneurial momentum and ability to scale, Whittley Agency crafted creative marketing, influencer marketing and target marketing strategies.  These proven and effective strategies layer through several business verticals, culturally-driven brand stories and impactful influencer engagement. Additionally, Whittley Agency has placed several key influencers on the Fearless Fund programming initiatives yielding key engagement, awareness, visibility and insights about its brand.